Page 2 - Creative Tinker News Today

May 25 2021, 10:25 am | BY Ricki Green | 17 Comments Today is Jetstar’s 17th birthday. And to celebrate, Jetstar is asking commuters who catch a train, to ‘catch a plane’ instead in a new campaign via Thinkerbell, oOh!media and Wavemaker.   In a remarkable full media takeover of two of Australia’s most prominent and iconic stations, over 50 digital screens in the station are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and cat...

April 28 2021, 9:55 am | BY Ricki Green | 17 Comments NRMA Insurance has launched “Climate Warriors”, a groundbreaking new Minecraft world, designed to help educate and engage the next generation of young Australians in understanding the importance of preparedness against the increasing risk of natural disasters, in a new initiative developed by Thinkerbell.   Set in a custom-built landscape inspired by Australian coastal towns, “Climate Warriors” is a free interactive game avai...

Invisible Fires highlights the continued need for mental health support for people affected by the Black Summer bushfires.

March 10 2021, 11:44 am | BY Ricki Green | 46 Comments NRMA Insurance has partnered with Australian music icon Julia Stone and Lifeline Australia, in a new initiative by Thinkerbell, to highlight the continued need for mental health support for people affected by the Black Summer bushfires.   As part of the idea, Stone has created a moving bush poem, “Next To Me”. The poem sheds light on the ongoing mental health trauma experienced by people impacted by bushfires and aims to reassur...

January 25 2021, 11:04 am | BY Ricki Green | 14 Comments Fitness First has today launched a new brand platform, ‘Put Yourself First’ via Thinkerbell, to highlight the importance and benefits that come from finding the time to look after yourself and stay fit.   2020 was a physically and mentally exhausting year for everyone, with Australians struggling to find time to prioritise their own needs. Newly released research conducted by YouGov Galaxy has found that more than 60% of Austr...

January 25, 2021 11:02 After a physically and mentally draining year, Fitness First is seeking to highlight the importance of staying fit, launching new brand platform ‘Put Yourself First’. The new platform and accompanying campaign was inspired by YouGov Galaxy research which found that 60% of Australians believe they need to find more time to stay fit and healthy and 83% of parents of children under 12 saying they needed to look after themselves more. The out-of-home execution In respon...