Page 29 - Creative Works News Today

The iconic actor also discussed working on Ma Rainey’s Black Bottom alongside late actor Chadwick Boseman .

Suicide prevention charity Samaritans has teamed up with a whole host of familiar faces including Julie Walters, Stevie Basaula, Keith Lemon and James Acaster for its latest campaign titled ‘Brew Monday.’

The second chapter of The North Face and Gucci’s partnership has just dropped with an exclusive collaborative video from streetwear site High Snobiety that, to the internet’s delight, features TikTok star and trainspotter Francis Bourgeois.

Britain’s Royal Air Force (RAF) has collaborated once again with Engine Creative on an exciting new spot highlighting the fast-paced nature of the Air and Space Operations division.

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. This week, Oreo, Arsenal and Cadbury released standout spots from Saatchi & Saatchi Düsseldorf, Iris London and VCCP London.

Last week, the British Heart Foundation, alongside creative agency Saatchi & Saatchi, launched its New Year campaign aiming to inspire greater public support for its life-saving research.

To mark the launch of Sir David Attenborough’s latest series The Green Planet, BBC Creative has transformed London’s Green Park tube station into a vivid experience that celebrates the magical world of plants.

Food brand Meatless Farm is encouraging everyone to eat more plant-based meals this Veganuary and beyond by enlisting people with very meaty names to star in its latest campaign.

Swedish food brand Oatly has served up a typical platter of eye-catching, head-scratching, text-heavy out-of-home (OOH) creative advertising to New Yorkers, but in a twist, the company revealed it’s the same campaign that already ran over Christmas which nobody saw.

What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star-rating system which factors in a broad set of data to answer these questions. John Evans, Chief Marketing Officer at System1, told us which ads received the highest ratings last month — and why they stood out from the crowd.