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GUEST COLUMN: The harm that good ads do

Mumbai: If you want to greet somebody in the morning, two things are essential. First, you have to say ‘Good Morning,’ not ‘Good Night’ or ‘Good Afternoon.' And second, you should say it pleasantly. If this combination goes haywire, you won’t get the other person to say ‘Good Morning’ to you, and with a smile. What to say is the ‘strategy’. How to say is the ‘creative’.
Rahul Dravid Good Morning Good Night Good Afternoon Good Morning Cred Rahul Dravid

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