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Importance of ethical brand representation | Advertising

Photo by Mark de Jong on Unsplash A myriad of brands get caught in a crossfire, sometimes warranted, sometimes unwarranted. Some brands’ campaigns trigger dissent in a particular group or community, while others’ logos seem vulgar in the eyes of the beholder.   A case in point is the recent controversy around the Flipkart-backed brand – Myntra’s – logo. To many, the logo represented the ‘M’ from the brand’s name, until NGO activist Naaz Patel said that it resembled female ge...
Ashutosh Karkhanis Silvio Berlusconi Subhash Kamath Ashwini Deshpande Naaz Patel Arnab Ray

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Museums cash in on the past

Museums cash in on the past By Xu Lin | CHINA DAILY | Updated: 2021-02-17 11:38 Share CLOSE Summer Palace employees, clad in Qing Dynasty (1644-1911) costumes, display the parks first creative product of 2021, a gift package with rabbit patterns, in Beijing on Jan 1. [Photo by Jiang Dong/China Daily] Online and on-site sales for modern products that provide cultural links are on the rise, Xu Lin reports. Museums have a focus on the past. Its ...
Chen Xiao Xu Lin National Museum Of China Tsinghua University Summer Palace Qing Dynasty

Soundsphere's Dom Smith talks growing up with Cerebral Palsy on the Prelude Podcast: Pressparty

OFFICIAL PRESS RELEASE Creative Condition Dom Smith, the Hull, East Yorkshire-based editor of alternative music website, Soundsphere magazine (and founder of the mental health and disability awareness platform, Wobbling About and Rocking Out) has opened up on the development of his projects, the challenges of growing up with Cerebral Palsy, working in the music industry and more. You can take a listen to the tell-all episode below: Image: Stewart Baxter / Hinterland Creative
Dom Smith East Yorkshire Based Wobbling About Rocking Out Cerebral Palsy Stewart Baxter

McCann's SEA ECD Mark Ringer takes up creative chief role at Australian ad firm

McCanns SEA ECD Mark Ringer takes up creative chief role at Australian ad firm Details 15 February 2021 Former McCann Worldgroup ECD of Southeast Asia, Mark Ringer, has joined Australia-based creative agency Futago as chief creative. Ringer (pictured centre) has also joined Futagos leadership team, alongside managing director Daniel Zika (pictured left) and design director Kate Owen (pictured right), as a partner in the business. According to Futago, R...
Hong Kong City Of United Kingdom Mark Ringer Asia Pacific Daniel Zika

Sending love virtually: Brands push campaigns spreading love this Valentine's Day

Details 15 February 2021 Besides having its spotlight being overshadowed by Chinese New Year festivities, Valentines Day this year is also unlike previous ones, with the ongoing pandemic. With more consumers staying indoors and the continued uptake of online adoption, brands are also putting little virtual twists into their marketing campaigns.  During the pandemic, consumers in Asia were forced to make gift-giving as their top love language as data reveals a...
Hong Kong Republic Of Asaad Hussein Winston Tay Fairprice Group Price Group

'You Messed With the Wrong Generation,' Myanmar's Youth Tell Coup Makers

‘You Messed With the Wrong Generation,’ Myanmar’s Youth Tell Coup Makers ‘You Messed With the Wrong Generation,’ Myanmar’s Youth Tell Coup Makers Young protesters stage a demonstration against the military coup near the Chinese Embassy in Yangon on Feb. 14. / The Irrawaddy 6.9k By San Yamin Aung 15 February 2021 YANGON—“The whole country knowns this is unjust,” said 20-year-old Bella during a recent protest against the Myanmar military’s overthrow of the country’s democr...
Aung Hlaing Eant Htoo Aung Min Aung Hlaing Suu Kyi Kyi Pyi Civil Disobedience Movement

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