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Crep Protect Unveils Its First Ever Store in the Dubai Mall
Crep Protect Unveils Its First Store in the World Famous Dubai Mall
Crep Protect
Crep Protect
From its iconic Protector spray and cleaning kits to sneaker shields and even face masks, Crep Protect has been doing the most over the past nine years to make sure that safety and cleanliness are the core concept of its diverse product range. The next big step from Crep Protect doesn’t come in the form of a product, but rather something much larger and more legendary.
Today, the innovative shoe care brand brings an immersive retail experience to sneaker aficionados by opening its first store in the world’s biggest shopping center, The Dubai Mall. Taking its next step in the ever-expanding empire of shoe care and consumer interaction, Crep Protect will be bridging the gap between sneaker culture and the traditional retail experience with exciting in-store activations that are guaranteed to have sneakerheads queueing up at
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In this Article
adidas has opened its first global flagship across the Middle East, India and Africa located in the largest shopping mall in the world, The Dubai Mall. The first adidas store with sustainability at its core, the technologically advanced store blurs the lines between the physical and the digital realm, providing a snapshot of the future of retail setting the bar high for its counterparts.
To mark the event, the German sportswear giant has teamed up with three Dubai-based photographers to capture the innovative retail space in their individual visual styles. LA is a Dubai-based multidisciplinary artist renowned for his creative work often merging visual surrealism with fashion/sportswear. His work and style continue to push the boundaries of meaningful visual expression and before has inspired young creatives, enabling him to collaborate with and educate up-and-coming talent on what it means and takes to be a creative artist, giving new directions and capabilities
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