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Crep Protect Unveils Its First Ever Store in the Dubai Mall
Crep Protect Unveils Its First Store in the World Famous Dubai Mall
Crep Protect
Crep Protect
From its iconic Protector spray and cleaning kits to sneaker shields and even face masks, Crep Protect has been doing the most over the past nine years to make sure that safety and cleanliness are the core concept of its diverse product range. The next big step from Crep Protect doesn’t come in the form of a product, but rather something much larger and more legendary.
Today, the innovative shoe care brand brings an immersive retail experience to sneaker aficionados by opening its first store in the world’s biggest shopping center, The Dubai Mall. Taking its next step in the ever-expanding empire of shoe care and consumer interaction, Crep Protect will be bridging the gap between sneaker culture and the traditional retail experience with exciting in-store activations that are guaranteed to have sneakerheads queueing up at
Presentedby experiential design
The new experiential retail space for Presentedby’s flagship Dubai store combines the best of technology, shoe fashion and urban culture.
Responses by Carmelo Zappulla, owner, External Reference and chief creative officer, Presentedby, and Aleix Fernandez, cofounder/director, Onionlab
Background: Located in the Level Shoes store in the Dubai Mall, the purpose was to create the flagship Presentedby store in the United Arab Emirates. We wanted to create the first fully 3-D printed store in the Middle East, an immersive experiential retail space that is bold, unique and exclusive a retail space that integrates digital and physical dimensions. In doing so, we developed a disruptive concept in line with the Presentedby consumer: a young, trendy VIP. In fact, Presentedby is a brand that pushes the boundaries of streetwear towards a new luxury attracting international celebrities.
Built within the world’s largest luxury sneaker store, Presentedby is an experiential space for consignment footwear and streetwear designed by External Reference.
Pining for a Way to Save the Planet? Try a 3D Printed Christmas Tree That Soaks Up CO2
Pining for a Way to Save the Planet? Try a 3D Printed Christmas Tree That Soaks Up CO2
BARCELONA, Spain Spanish architects have created a stylish 3D-printed Christmas tree that can absorb carbon dioxide.
The high-tech tree was invented by External Reference, an architecture studio based in Barcelona. The faux fir tree can neutralize carbon dioxide, nitrogen, oxygen and other gases.
The tree was made with a 3D printer using a chemical product containing minerals that are 100% natural and capable of absorbing CO2 and thereby purifying the air.