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How to Make Your Alumni Program More Effective with CRM

Let's explore the benefits of having an alumni relations program and how to create an effective one at your firm. Building a robust alumni relations program takes time and ongoing effort but leads to meaningful engagement and strengthened ties with your alumni.
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CRM's Role in Marketing

Customer relationship management, CRM, is a technology used to manage a companyโ€™s relationships and interactions with customers and potential customers. There are several types of CRM, and organizations must understand the differences between them to determine the right option.
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