This month, Red Rooster will release Reds Hot Fried, a spicy take on the popular Crunchy Fried Chicken released by Red Rooster last year, who decided to move into the fried chicken space after 50 years of successful operation across a number of countries.
Opened under the franchise of the Burger House and Crunchy Fried Chicken, it features a self-owned local restaurant Madhuban Nepali Chulo catering to all kinds of customers, from after-college teenagers to families coming in on the weekend
Look out Colonel Sanders, there s a new rooster in town. Red Rooster is ruffling feathers by taking on KFC - adding Crunchy Fried Chicken to their menu. Their fried chicken items will be rolled out nationally from today - a week ahead of the NRL season kick-off where they sponsor the Sydney Roosters. Director of Marketing Ash Hughes told News Corp Australia the decision to add the fried option - which had been trialled in 100 stores - had been part of their transformation to being a brand that offers more treat and indulgence meals. Mr Hughes, who previously worked at Kentucky Fried Chicken, said the big difference with their offering is that it is made with fresh chicken in stores where it is marinated for 12 hours, before being battered and cooked in store.
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