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CTBC Bank best brand in Taiwan for seventh time Staff writer With a brand value of US$1.382 billion, CTBC Bank (中國信託銀行) was named the most valuable banking brand in Taiwan for the seventh time last year, and the world’s 153rd-most valuable brand, according to a report on the world’s 500 biggest banking brands released by Brand Finance and The Banker magazine. The bank’s brand value has increased by more than 40 percent in the past three years, more than any other bank in Taiwan and outpacing the industry in Asia. The authors of the report named CTBC Bank the Taiwanese market’s leader.

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