Detailed text transcripts for TV channel - MSNBC - 20180902:11:36:00
After putting the burger on the menu for the first time, they saw a lift in sales of 26% in the first few weeks. >> a big marketing push behind it. i think people are very excited. i think they were curious. it draws a lot of people to the restaurant. >> the marketing made them curious, but the taste had them coming back. it is now one of the top three best sellers. >> up to 75% of consumers we are seeing at great burger chains are hard for meat eaters. its driven great business for them. its th...
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