Page 2 - Custom Audiences News Today

The new features aim to increase efficiency and help advertisers better target their campaigns.

Join us as we dive into another edition of the Microsoft Advertising product roundup with a recap of what’s been released and how to leverage those features.

Market expansion and automated bidding make their debut.

GoodRx is accused of sharing personal medical treatment and prescription data of its users to Facebook and Google targeting ads.

A Facebook Custom Audience offers some of the best ad targeting available. Follow this step-by-step guide to quickly set up your own Custom Audiences.

Snapchat's potential ad reach sits at 616.9 million users. Learn how to navigate Snapchat Ads Manager to effectively reach this engaged audience.

Social Media Today

Peiter Zatko’s allegations raise questions about big tech’s responsibility towards users in authoritarian countries.

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These 9 Facebook targeting tactics will help you boost ad conversions and lower the cost per conversion — the ultimate measure of an ad’s value.