Businesses are constantly seeking ways to optimise their digital marketing efforts and maximise return on investment (ROI). To this end they often look at short term indicators and try and maximise those, efforts which, if successful, produce short term gains. However one powerful strategy which is often overlooked is utilising customer lifetime value (CLV) in Google Ads campaigns. By incorporating CLV into your ecommerce Google Ads strategy you can make data-driven decisions which attract high-value customers, increase customer loyalty and ultimately boost your bottom line.
Launching | The MarTech Summit Hong Kong, taking place on 9 July 2024 tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
What is Customer Lifetime Value (CLV)? marketbusinessnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketbusinessnews.com Daily Mail and Mail on Sunday newspapers.
Scaling Customer Success in 2024 — The Complete Guide (+Expert Tips) hubspot.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hubspot.com Daily Mail and Mail on Sunday newspapers.