Page 2 - Customer Need News Today

Youre applying to. i want to get quickly to your other points, focus on the customer, not the entrepreneur. we talk about this a lot in running your business. how does that translate to writing your business plan? >> so a for profit or a nonprofit is set up to solve a customer need, a customer demand, a problem, a society need. and so you should be demonstrating. sometimes people call it your power point. and demonstrate why it is youre solving this problem and since youre the new girl on the bl...

Youre applying to. i want to get quickly to your other points, focus on the customer, not the entrepreneur. we talk about this a lot in running your business. how does that translate to writing your business plan? >> so a for profit or a nonprofit is set up to solve a customer need, a customer demand, a problem, a society need. and so you should be demonstrating. sometimes people call it your power point. and demonstrate why it is youre solving this problem and since youre the new firl on the bl...

>> the way of starting a business has changed. we encourage them to emphasize customer em path i. this is about focusing on your customer and their needs. in the old days, you would sit in your lab and invent something you thought was a great idea and flesh it out and take it out too to market and hope it succeeded. thats not the philosophy anymore in silicon valley. figure out what you think the customer wants, build something in a simple prototype and rapidly innovate on the prototype. >> ulti...

Customer empathy. its about focusing on your customer and their needs. you know, in all days you would sit in your lab and event something you thought was a great idea and fully flesh it out and take it out to market and hope that it succeeded. and thats not really the philosophy in silicon valley any more. its much more about talk to the customer, figure out what you think they want. build something in a very, very simple prototype and then rapidly innovate on the prototype. so -- >> ultimately...

Satisfying the customer need. they can do it, wal-mart can do it both without the government. >> brenda: david, is doesnt have to be an either/or. we have to have the government as toby said come out and say what the octane level is, what are calories are in your super mochaccino which you get. 1200 or whatever calories. >> youre absolutely right, brenda and in fact, this whole initiative, which i think is a great branding exercise guy wal-mart to take advantage of all of the attention that came...

They also light our way into the new year putting the light bulbs in the ball in new yorks times square. joining me now from boston, cynthia burkehart, philips chief talent recruiter. thanks for your time tonight. >> thank you al. i really appreciate you having me on your show. i respect what you are doing. >> lets get try to it. youve got 980 job openings. what are the jobs? >> well, our biggest needs are in sales, engineering, field service engineers, marketing, quality and regulatory and supp...