Consumers should be able to opt for mid-strength alcoholic drinks rather than having to choose between full-strength and no or low, says a newly released
British brand Quarter say the aim is to give drinkers the buzz and warmth of the alcohol . Experts say this brand-new market is booming and could be worth £400 million by the end of next year.
There are plenty of new products being launched at the moment so there’s a good chance something will help you light up your offer in the run-up to Burns Night and Valentine’s Day.