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Continuing The Drum’s Deep Dive into The New Customer Experience Economy, Broadridge’s Matt Swain has some advice for brands wanting to meet Gen Z’s demands for customizable, personalized customer experiences.

As part of The Drum’s Deep Dive into The New Customer Experience Economy, we take a look at how the major social media platforms are attempting to enhance the user experience (UX), and how these updates will impact brands.

In many ways, Amazon is a great buying environment, but not necessarily a great shopping environment. As part of The Drum’s Deep Dive into The New Customer Experience Economy, Podean’s Travis Johnson explains how you can boost your CX on Amazon right now.

Starbucks has expanded its partnership with super app Grab in South East Asia to provide its customers with personalized experiences.

Looking back at 10 years of streaming history as part of The Drum’s Deep Dive into The New Customer Experience Economy, we ask whether the video-on-demand industry has managed to overcome its CX teething problems.

The majority of digital transformations are failing. Why? Marcus Lambert, chief technology officer at Omobono, argues that it is down to a failure to take customer experience (CX) seriously. Customers’ rising expectations demand more from every product, service and experience. Digital transformation should be focused on meeting those demands.

A growing number of brands have come to rely on Adobe Real-Time CDP for its data collection and management capabilities. Today, the company has announced a few changes to its CDP platform, as well as some new high-end clients.

Too many people hear the term ‘customer experience’ and think of minor tweaks in a few circumscribed business areas. But the dream of the discipline was always broader. Jonny Longden, conversion director at performance marketing agency Journey Further, tells us how to optimize your website customer experience (without changing your whole business strategy).

For The Drum’s March Deep Dive, we take a practical look at what you need to do to achieve CX success during what is one of most intense moments of radical change in the history of marketing.

What did you miss last week on CMSWire? Clubhouse, POAPs and automated email best practices, as a start.