ODNI to Investigate National Security Risk of Adtech
The Office for the Director of National Intelligence has been asked to assess the "foreign weaponization" of adtech data.
Source: businessinsider.com
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Permutive Lays Off 12% of Staffers Amid Economic Downturn
Permutive said it had made layoffs where the company had over-hired ahead of the economic downturn, which has impacted ad spending.
Source: businessinsider.com
mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities. NEW YORK, Aug. 3, 2022 /PRNewswire/ -- mParticle, a leader in customer data infrastructure, announced today that it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily create and deploy models across mParticle's partner ecosystem of 300+ API integrations to improve decisioning, segmentation...
Source: singaporestar.com
Why did Google offered to split its ad-tech business?
According to the Wall Street Journal, the deal was part of multiple concessions the tech giant offered the US Department of Justice to avoid lawsuits alleging anti-competitive practices.
United Kingdom Andrea Coscelli Competition Commission Of India Us Department Of Justice Us Justice Department Google News
Source: indiatvnews.com
Advertising Companies That Had Layoffs in 2022
As the marketing world trims spending in the face of a softening economy, Insider is tracking companies that are laying off staff.
Source: businessinsider.com
Digital Ad Firm Criteo Is Facing New Competition for E-Commerce Ad Dollars
Adtech company Criteo rejuvenated its business after it leaned into retail media. Now it faces competition from startups capitalizing on the trend.
Source: businessinsider.com
Stringent guidelines would be needed if self-regulation by Ed-tech firms doesn't curb unfair trade practices: Official
Department of Consumer Affairs Secretary Rohit Kumar Singh on Friday said that if self-regulation by the Ed-tech companies does not curb their unfair trade practices, then stringent guidelines would need to be formulated for ensuring transparency, said a press release.
Whitehat Jr Rohit Kumar Singh Indian Edtech Association Of India India Edtech Consortium Department Of Consumer Affairs
Source: webindia123.com
Cision and Meltwater Face Competition From Smaller PR Tech Firms
The PR software industry grew 14.7% to $5.5 billion in 2021 as companies sought help navigating hot-button issues, says a Burton-Taylor report.
Source: businessinsider.com
Amongst the race of becoming the biggest Ed-tech company, Praadis Education has been serving its subscribers with genuine service and quality educational content
Mumbai (Maharashtra) [India], June 18 (ANI/PRAADIS TECHNOLOGIES PVT LTD): Praadis Education has doubled its number of subscribers in the year 2021-2022
United States Aditi Bhatia Prashant Bhatia Praadis Education Praadis Education Mathematics Olympiad Digital Live Classes
Source: webindia123.com
PSS hosts first virtual 'ed tech' conference | Lifestyle
(PSS) — The CNMI Public School System, through its Office of Instructional Technology and Distance Education, hosted a first-ever, two-day virtual 21st Century educational technology professional development conference. The conference
Source: mvariety.com