D2c Startup News Today

Actor Kajal Aggarwal: “Customer stickiness is the most important metric for me. There is marketing and endorsements, but the brand and the products have to speak to the customer,” said Kajal Aggarwal, actor and investor.

“This capital injection will enable us to expand our product range, reach new markets, and further solidify our position as a pioneering force in the D2C religious product market,” said Samast Ahlawat, co-founder, PrabhuBhakti.

Mamaearth IPO: The final day push came in from qualified institutional buyers (QIBs), who put in bids for 11.5 times the shares reserved for the category. The retail portion of the IPO was also subscribed 1.35 times.

Delhi-based brand TidyUp offers organisers and other storage solutions to preserve bags and shoes from damage.

Anuva started India’s first affordable hot chocolate brand Tiggle when she was only 21 just before the coronavirus-imposed lockdown. She started by selling the beverage-to-go outside a metro station and now claims to have delivered 200,000 cups to 20,000+ pin codes.

Ed-a-Mamma started with 160 options and now has over 1,800 options, which has been designed and made by the company at its own facility, she said.

Plum has raised over $50 million from consumer-focused institutional investors till date.

Mumbai: Saurabh Nath has joined food delivery platform Swiggy as the head of brand marketing, according to his LinkedIn profile. This new role entails Nath leading the brand marketing across Swiggy masterbrand and delivery business. Prior to joining Swiggy, Nath was with OZiva, a D2C startup in the nutrition and wellness space, as head of marketing. He led the marketing

Mumbai: Plant-based nutrition brand Plix has announced the onboarding of Krithika Sriram as chief growth officer. In this role, Sriram will spearhead growth, drive the go-to-market strategy for new product lines, extension into new categories, and expansion into international markets. "It is great to have Sriram on board as the chief growth officer of Plix.

D2C startup Clensta raises Rs 20 cr funding; from Hem Angels, Venture Catalysts, others