Nestle China has launched its first set of ‘blue-hat’ certified health foods for seniors – a milk powder containing glucosamine and a probiotic protein powder.
The former claims to increase bone density and is designed to satisfy seniors’ demand for increased mobility while the latter is said to support the immune system.
The ‘blue-hat’ certification and logo are only given to health foods that are approved via the registration track. This procedure has more stringent requirements on the products’ scientific evidence and takes years to complete.
Both products are new additions to the brand Nestle Yiyang (怡养) – a series that specialises in nutrition for the elderly as well as middle-aged adults who are over 45 years old.