Nielsen and IAB stalemate sees clients take to Twitter to share digital rankings
July 28, 2021 9:48
An ongoing stalemate between Nielsen and IAB Australia has seen the Digital Content Ratings provided by the former shrouded in secrecy since the start of the year. However, despite requests for the data to be confidential, some individuals have taken matters into their own hands.
A Guardian Australian employee has shared the Digital Content Ratings for the top 20 Australian digital publishers, as measured by Nielsen, despite the organisation advising IAB that the ranking would be seen only to clients until the IAB supports the data collated by Nielsen.