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Kristena Lucky Leaves Edelman To Lead BCW North America Brand Solutions
Diana Marszalek
Kristena Lucky Leaves Edelman To Lead BCW North America Brand Solutions
Kristena Lucky, most recently an Edelman brand strategist, has been named BCW s North America brand solutions practice lead.
Diana Marszalek
22 Jan 2021 // 1:06AM GMT
DALLAS Longtime Edelman senior leader Kristena Lucky has joined BCW as head of the firm’s North America brand solutions practice.
As an executive VP, Dallas-based Lucky is responsible for leading and growing the practice across the region. She reports to BCW North America president Chris Foster.
Thomas Bunn, who leads BCW’s integrated offering for North America, has been overseeing the practice since joining the firm in 2018. Bunn, however, will concentrate his focus on research and strategy, as well as analytics and performance.