Page 9 - Damon Stapleton News Today

DDB NZ and industry veteran Chris Willingham joins R.M. Williams as CMO June 9, 2021 5:00 R.M. Williams has tapped Chris Willingham to take on the vacant role of chief marketing officer at the iconic Australian brand. Willingham moves into the retail industry, following almost 30 years in lengthy and varied career on the other side of the fence, most recently as managing director of DDB Aotearoa. Chris Willingham Confirming his move, DDB Worldwide CEO and NZ Chairman Marty O’Halloran thanked...

Ad agency ready to hunt for clients wanting long-term relationships Share Big brands want to access all advertising services in a one-stop-shop as they focus on the holistic customer experience, the newly appointed CEO of advertising agency DDB Group Australia and New Zealand says. Andrew Little has stepped into the regional role after seven years as chief executive of DDB Australia, which houses the creative ad agency of the same name, digital shop Tribal, PR agency Mango, healthcare specialis...

Duo say they wanted a chance to prove themselves on the frontier of ad/marketing.

Hires, Wins & Business 27 Add to collection Mowday has been CEO of DDB for a decade, whilst Stapleton has been with the agency for seven years In a major shakeup at DDB New Zealand, group CEO Justin Mowday and Damon Stapleton, regional chief creative officer Australia and New Zealand, are set to depart. Campaign Brief can exclusively reveal the pair will set up the NZ office of The Monkeys, owned by Accenture Interactive. The multi-awarded Stapleton (above right), who has been with DDB for se...

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand.   “There is nothing as boring as the truth.” – Charles Bukowski The Oscars used to be about look how good we are at making movies. Now, it’s just look at how good we are. I recently read this line in a story in the New York Times. The fallout in terms of viewers has been astonishing. There has been 59% drop in viewers since last year according to Nielsen. Or, to put it more plainly, last year just over 23 milli...

May 21 2021, 11:57 am | BY Ricki Green | No Comments Accenture Interactive has confirmed the opening of The Monkeys in New Zealand with the appointment of Justin Mowday and Damon Stapleton, as reported exclusively by Campaign Brief earlier today.   Involved in some of New Zealand’s most awarded campaigns, Mowday joins after leaving his role as group CEO of DDB New Zealand, where he was responsible for overseeing a staff of 270 and a client roster including some of the country’s most...

Creative 13 Add to collection With entertainment at its heart, the campaign showcases the huge range of content Kiwis can access thanks to high speed, full-noise internet In a welcome move for entertainment fans across New Zealand, Sky is going to market with a fibre-based broadband service supported by a new campaign from DDB Aotearoa. In a competitive category, the main challenge for DDB Aotearoa was to differentiate one broadband offer from the next. Tapping into Sky’s exceptional pedigre...

A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.   “We tell ourselves stories in order to live.” – Joan Didion Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho. For a little while storytelling was a good word in advertising. Then it became lame because everybody used the term. Because ...

A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.   “We tell ourselves stories in order to live.” – Joan Didion Well, here I go. This is the advertising equivalent of the charge of the light brigade. I am going to ride my horse of belief right at the cannons of coolness. I am about to fight for a word even I hate. Tally ho. For a little while storytelling was a good word in advertising. Then it became lame because everybody used the term. Because ...

January 29 2021, 11:03 am | BY Ricki Green | No Comments NZ’s cheekiest penguin is back with a new through-the-line campaign for the first time in over 10 years, Free the Bird, from Bluebird via DDB Aotearoa.   The iconic Bluebird penguin first burst onto TV screens in the 1980’s and has charmingly been encouraging good times over a bag of Bluebird chips since. Free the Bird encourages Kiwis to give themselves permission to have fun by celebrating the little moments, sharing Bluebir...