Companies profit from Valentine's Day, since the day has become a huge commercial holiday with large sales, especially for businesses that sell flowers, candy, lingerie and jewelry.
The price of kitchen staples like milk, flour and butter are all up. Inflation is impacting everyone, from the at-home baker to pastry shops to chocolatiers.
Inflation and supply chain issues are hitting Valentine’s Day products across the board, and that includes one of America's favorite indulgences - chocolate.
For the first time ever, the holiday falls the day after the Super Bowl, but local businesses don't think that'll harm sales of chocolates, flowers or dinner dates.