Dan Decision News Today

>> reporter: not knowing the intricacies of distributing equity, they didnt exactly do it right. once again, they didnt value the company, but they believed it still wasnt worth much. >> equity didnt have a concrete meaning for me. so signing the paper was like oh, im officially on the team. >> reporter: and they didnt dilute the current owners proportionally. they each gave up 1 percentage point to stephanie which hurt dan who owned less. >> at the time it felt right, reflecting back, i probabl...