Page 3 - Dan Weinstein News Today

Nascent digital talent management company Underscore Talent has unveiled a slew of new signings today, including creators that hail from both TikTok and YouTube. The latest additions include TikTok stars CelinaSpookyBoo (18.1 million followers), The Trills (3.3 million), Gunnar Deatherage (2 million) and Lisa Asano (1.2 million followers). On YouTube, Underscore has pacted with The Anasala Family (2.2 million subscribers), The Klem Family (2 million subscribers), El Guzii (5.7 million), and Mon...

Instagram has launched new in-depth metrics and is internally testing a direct payment feature aperelli@businessinsider.com (Amanda Perelli) © Instagram Instagram Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. © Instagram Instagram Popular Searches The payment feature was surfaced through reverse engineering by mobile developer Alessandro Paluzzi. Instagram confir...

Instagram Instagram is working on a feature that could allow creators to "get paid" for sharing Reels, its short-form videos that compete with TikTok. The payment feature was surfaced through reverse engineering by mobile developer Alessandro Paluzzi. Instagram confirmed its existence to Insider but said it was an internal prototype only — for now. Such a feature could fit into Instagrams plans to give creators a broader array of tools to make money. In that ...

Veteran YouTuber Roman Atwood has joined nascent talent management firm Underscore Talent, formed in January by a trio of former Studio71 executives: Michael Green, Reza Izad, and Dan Weinstein.  Atwood’s family, with whom he frequently vlogs, will also be repped by the firm, as it looks to expand their reach into new formats. Underscore will also work on strategic partnerships, sponsorships, and IP development.  The signing arrives as Atwood has recently returned to creating content on hi...

The sibling quartet, ranging in age from 12 to 21, comprises Shiloh Nelson (pictured above, second from left), and her brothers Elijah (second from right), Micah (left), and Judah (right), who are known for their family-friendly skits, musical numbers, and challenges. The siblings’ older sister, Mary, oversees the business end of things. In addition to their substantial YouTube following, which comprises 1.9 million subscribers and 90 million monthly views, the siblings have landed roles...

The startup behind MrBeast Burger explains the business of influencer ghost kitchens aperelli@businessinsider.com (Amanda Perelli) © Provided by Business Insider Jimmy Donaldson (MrBeast). Virtual Dining Concepts. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this weeks edition: Does that sound like your dream job? Apply here.  Y...

Underscore Talent, which launched in January, was founded by Michael Green, Reza Izad, and Dan Weinstein. The firm primarily works with digital stars across the kids, family, food, and lifestyle verticals. Its clients include YouTube creators and other digital stars like the Royalty family (11 million YouTube subscribers), the LaBrant family (12.9 million YouTube subscribers), Shiloh and Bros (1.6 million YouTube subscribers), and Preppy Kitchen (1.9 million YouTube subscribers). "We dont want ...

Courtesy of Underscore Talent (3) Michael Green, Reza Izad and Dan Weinstein will work with digital-first talent including the LaBrant Family, Alex Wassabi and Jon Cozart. The team that launched The Collective more than 15 years ago is reuniting to start a new digital-first management firm. Michael Green, Reza Izad and Dan Weinstein have formed Underscore Talent, which will work with digital creators with the goal of helping them build long-lasting careers. The trio has recruited UTAs Austin Ma...