Page 71 - Daniel Blake News Today

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A second Bud Light marketing executive was placed on leave as the beer brand’s sales continue to suffer amid the Dylan Mulvaney controversy.

This week, Anheuser-Busch confirmed that Alissa Heinerscheid, its vice president of marketing, and her boss, Daniel Blake, are taking a leave of absence.

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.

On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page

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Bud Light may have lost 12 percent of its drinkers, exclusive polling for Newsweek suggests. Two executives have taken a leave of absence amid a fall in sales.

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer, but experts say inclusive marketing is simply good.

Maybelline is the latest company facing boycotts over their partnership with transgender social-media influencer Dylan Mulvaney.

Bud Light may have fumbled by partnering with a transgender influencer, but experts say inclusive marketing is simply good business.