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It Takes 'Real Genius' To Rebrand Well

If youโ€™re going to change the name of your business, you need to find a way to make it instantly memorable.ย  Enter ConsumerDirect Mortgage and the Harmon Brothers. ConsumerDirect, a division of Nashville-based FirstBank, has announced it is rebranding to Real Genius. The company said the change will better align its brand with its industry-leading technology, which it says makes the mortgage process easier and more economical for consumers.
United States Jamie Thornton Chris Holmes Val Kilmer Daniel Harmon Fb Financial Corp

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