Page 6 - Danielle Wiley News Today

As adland wraps its final day at the Cannes Lions festival, news broke in the US that the Supreme Court has overturned Roe v. Wade, the 1973 decision granting the constitutional right to abortion. The news comes after a draft majority opinion was leaked in May, which galvanized thousands to rally in demonstrations nationwide. Leading agency executives, some of them women and mothers, shared their immediate thoughts on the decision with The Drum.

Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The world’s richest man and hardcore free speech advocate, Musk said in a statement: “Twitter has tremendous potential — I look forward to working with the company and the community of users to unlock it." So how could this impact brands and agencies? Here’s what top agency executives had to say.

WARC Commissioning Editor Catherine Driscoll introduces this month’s WARC Guide which provides guidance for high-growth, scale-up brands. These brands have matured beyond the start-up phase and after a period of consistent growth are ready to move to the next level. However, with lower budgets and the need for a strategic pivot, they canface a host of challenges to maintain or build on their initial success.

/PRNewswire/ -- Danielle Wiley, founder and CEO of Sway Group, a leading influencer marketing and branded content agency, has been named to Chief Marketers...

/PRNewswire/ -- Danielle Wiley, founder and CEO of Sway Group, a leading influencer marketing and branded content agency, has been named to Chief Marketers...

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

/PRNewswire/ -- Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the third...

/PRNewswire/ -- Sway Group, a leading influencer marketing and branded content agency, has reached new heights, signing four six-figure deals in the third...

/PRNewswire/ -- Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Dailys "Top Women in Communications Awards," Class...

When it comes to influencer strategies, most brands have set their sights on millennial and Gen Z influencers. Alaska Airlines is taking a different approach this spring: The airline is on the hunt for boomer influencers to create content at its own AK Boomer House later this year in California. With boomers considered those born from 1946 to 1964 being many of the first people vaccinated in the United States, the ability to get back to travel is more prevalent for that audience. So too was the...