“Staying independent keeps the focus on authenticity and the beer itself. Today’s customers want to broaden their taste palette,” he explains.
The company, whose beers are listed in Waitrose and Morrisons and throughout the smaller retail sector, exports to 18 countries and forecasts a £7 million turnover this year.
It brewed five million pints in 2019, but last year lockdown inevitably hit sales to its independent pub and restaurant clientele.
“So we changed our route to market, improving the website and aiming our releases at online sales which has been the lifeline,” says Anley.
“This allows craft beer enthusiasts and new customers to handpick the beers that most appeal to them for speedy home delivery and for us to introduce other alternatives, such as packs for corporate tastings and gifts.
The Drinks Business
18 December 2020 By Eloise Feilden
With office parties cancelled and Christmas drinks scrapped, we’re all missing out on a bit of festive cheer this year. But when it comes to giving gifts it doesn’t need to be a challenge, especially for the beer lovers in your life, as we’ve got a list of the perfect prezzies for anyone whose partial to a good pint.
Panto in a box
If you’re missing the Christmas panto this year here’s your ticket to an alternative box of festive fun – Jack and the Beer Hops. After teaming up with The Theatre Artists Fund to raise money for people struggling in the performing arts industry, Beergooder has launched their Panto in a Box which contains four beers, some theatre snacks and a Jack and the Beer Hops story book written by award-winning panto director Johnny McKnight. What’s not to love?