Page 1068 - Data Base News Today

Future now that hackers stole an untold number of e-mail addresses from communications and marketing vendor epsilon. you may not have heard of epsilon but its the worlds largest e-mail marketing service, best buy, walgreens, tivo, just the latest names to be hit and what some technology experts are calling a massive e-mail breach of marketing giant epsilons data base. the marketing company represents 2500 companies and sends a reported 40 billion e-mails annually, epsilon sent out a statement sa...

Collected when you ask for credit reports. tech companies like visible world used this data like direct mail. and can now deliver different ads to different households watching the same program. >> how does the box know which of these four different ads to get to you? >> so weve built a data base that talks to cable vision and sends out these little messages so the set top boxes switch at the right time to show the right ads in your household. >> reporter: as for privacy, brian steinberg says it...

"at 9:00 on saturday morning has been one of the most highly effective spots in driving audience to a crime drama several days later. >> its not just set box data, but your other personal data when you use retail discount cards. tech companies like visible world use this data like direct mail. and can now deliver different ads to different households watching the same program. >> how does the box know which of these four different ads to get to you? >> weve built a data base that talks to cable ...

Online message board. anyone can post questions asking for information about a missing person in japan and that person can try and answer back. were going to show you how it works. go to googles main page, then you click on resources related to the crisis in japan, you scroll to the person finder box and either click on "i am looking for someone" or "i have information about someone." >> at any point, if i hear about somebody, i can add that information to the data base and then hours later or w...

Passports against interpols data base, that ends up having a terrorist attack on there because someone entered a country carrying a stolen passport, the governments going to fall because no citizen will accept the fact they could have screened the passport but didnt. and the proof of that is this year weve had 400 million screenings and 30,000 individuals in possession of passports that have been listed as stolen or fraudulently altered stopped. >> reporter: if interpols watching us, whos watchi...

Weve gone from a magnamoter to a pornographic, graphic image to the private parts, to the government getting the contents of the inside of your body. all of it unlawful. all of it without a search warrant. where will they go next? >> is there any legitimacy to what the government claims to do here? >> no! >> ok. still a data base of terrorists and sorry, im going to ask this question, profile instead of swabbing everybody with a q-tip? >> actually, the government claims they are looking for peop...

United states legally and he applied for a visa and won a scholarship to the university of texas. >> thats the most interesting thing. we were talking about this in the break. when the government asks questions of visa applicants and answers those questions, the government compares the answer with their data base. if this guy is not in the data base and has no record of what they may have been doing in saudi arabia, they let him in and have no reason to stop him. if he was radicalized over there...

Go down to. but it is completely -- the system doesnt depend on skilled trainers. its completely controlled and everything is collected on a data base. the parameters are controlled and selected by the computer. >> i presume the benefits are, one, this is one, this is relatively inexpensive and, two, you could pretty much use it anywhere. you dont necessarily have to have electricity in order to see how the mice react, right? >> no. its actually a machine so you have to -- its a -- the laborator...

>> what happens? it cant hear? >> it cant see or hear, theres no time to see, hey, ken just say "1920s," so it has no idea. >> i find this interesting. also as an example, out of the box, the first clue that watson chooses, the computer gets a daily double. i was watching and wondering whether it was unfair. what was your sense? >> you thought the fix was in at this point? >> i was wondering. >> daily doubles are not distributed randomly. i know watsons programmers spent effort figuring out wher...

Data base or crm system in house. you can track where they sourced it, did they come from your web site, come from calling in. at least you can track where the prospects are coming and what sales youll make. that guy looks like he designs web sites. im surprised even asking that question. >> yeah. the beauty of internet marketing is that its trackable. not just pulling a tv ad up. lets move to the next one. this is a question about making products overseas. >> we manufacturer in china, and i wou...