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What a steal! How retailers can protect customer data from cybercriminals

Recent Salesforce research shows 52 percent of consumers expect their offers to be personalized. To create these tailored offerings and drive a seamless customer experience, retailers gather vast amounts of personally identifiable information (PII) -- from addresses to purchasing history and payment information. This makes them an irresistible -- and relatively low risk -- target for cybercriminals. As a result, data breaches within retail are increasingly common, even for major retailers -- as ...
United Kingdom Data Breach Data Protection Digital Information Managed Detection

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