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Customers Don't Trust Businesses As Much As Executives Think They Should, PwC Study Finds

Commentary From Crisis Management Expert Edward Segal, Bestselling Author of the Award- Winning Book Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey) and host of the Crisis Ahead PodcastBusiness leaders take note: if you believe consumers trust your company, think
United States Edward Segal Mohamed Kande Nicholas Brealey Wes Bricker A Smaller Trust Gap Between Companies And

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