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You re Dead In 18 Months Or Less : Scott Galloway On The Future Of CMOs

Marketing professor Scott Galloway told adland that CMOs were not long for this world if they continued to focus on advertising.

No One Had Prepared For This Event : Melissa Hopkins On The Optus Data Breach

Melissa Hopkins, Optus' former chief marketing officer, said that "no one" in her marketing team "had prepared" for the data breach last year that affected around 40 per cent of the population.

The MarTech Summit Bangkok is Taking Place on 18 & 19 October 2023

BANGKOK, Aug. 23, 2023 /PRNewswire/ The MarTech Summitis coming to Bangkok again! This time, we will gather 200+ MarTech professionals at Carlton Hotel Bangkok Sukhumvit on 18 & 19 October, connecting senior-level Marketing & Technology practitioners from local to international! Our focus this time will be on Igniting Glocal Success with MarTech, exploring the four key MarTech fields: Data-Driven Marketing, Customer Experience & Engagement, Emerging Marketing Technologies, & Digital Transformation. The MarTech Summit Bangkok, 18 & 19 October 2023 The two-day summit will be delivered in English, featuring various formats such as Panel Discussions, Keynote Presentations, Fireside Chats, and Roundtable Discussions. This will provide you with the most complete summit experience, allowing you to learn from over 35 speakers representing leading companies across industries. Alongside the main summit sessions, The MarTech Summit also creates ample opportunities for attend

Unleashing the Power of Data: The Transformation of Marketing into a Data-Driven World

Despite a world with so much information, there is one question that marketers always ask: How can we truly understand our customers and deliver what they require? There’s no longer any need for intuition or guessing; data is the new king of consumer behavior, allowing businesses to uncover unprecedented insights. In the age of data-driven […]

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