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SA's Gen Z says 'walk the walk', has no patience for rhetoric, influences others

Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new generation’s growing influence, they can affect other cohorts’ opinions as well. This emerged during Edelman Africa’s Twitter Spaces Trust in Brands event on 9 November, where a panel of influential partners, trust experts, and Gen
South Africa South African South Africans Ayandamantombazanekayise Mhlongo Sphelele Mjadu Caster Semenya

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