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Business News | DIGIXX 2024: A Celebration of Innovation and Insights in Digital Marketing

Get latest articles and stories on Business at LatestLY. New Delhi [India], April 5: The who's who of the digital marketing world gathered on Friday, March 22nd, 2024, for the highly anticipated DIGIXX Summit and Awards 2024. Hosted by Adgully, this premier event marked the eighth edition of their flagship programme, recognizing pioneering campaigns and visionary leaders in the digital marketing landscape. Business News | DIGIXX 2024: A Celebration of Innovation and Insights in Digital...
New Delhi Bijoya Ghosh International Digital Marketing Trends Media Agency Award For Best Independent Digital Agency Network Agency Of The Year

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D-EDGE Report Reveals the Impact of AI on Enhancing Digital Advertising and Direct Booking

A recent study highlights how advancements in artificial intelligence (AI) are transforming digital advertising, providing hotels with new opportunities to increase direct bookings and better compete with online travel agencies. This study, presented in a white paper by D-Edge Hospitality Solutions, shows that hotels using AI-driven ad campaigns, in combination with manual campaigns, have seen a significant rise in direct revenue.
Michael Trauttmansdorff Jean Dominique Brivet Digital Hotel Operations Study European Union Digital Markets Hospitality Solutions Hospitality Solutions Source

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