Raymond A. Ram returns in first brand work with Saatchi & Saatchi
May 12, 2021 11:04
Home loans company Rams has launched a new campaign in the first brand work with Saatchi & Saatchi since the agency won the account in 2019.
The integrated campaign revolves around the statement ‘Home Loans are what we do’, a declaration of the “expertise the brand has in the home loan space, while reinforcing its position as a first-party lender,” according to a statement.
The campaign carries over the character of Raymond A. Ram, while looking to “evolve the character… both in terms of his confident, attitude-driven personality traits and his role in the home-buying journey”.
May 12 2021, 9:19 am | BY Ricki Green | 7 Comments
In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.
Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”
Creative 5 Add to collection
This is the first campaign delivered by RAMS new agency Saatchi & Saatchi Australia
In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.
Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for customers. This campaign captures this commitment to customers and how we’re here to support them in their home buying journey.”
April 28 2021, 12:44 pm | BY Ricki Green | 1 Comment
We all know nobody likes waiting, especially when it comes to waiting for that monthly salary to hit the account. This is the premise behind the new ‘Tired of Waiting?’ campaign for MyPayNow – a new FinTech app, revolutionising the way Aussies get paid via real-time wages.
Building upon the brand’s existing “Tired of Waiting?” platform, Honeymill creatively developed and produced the new film alongside design and branding agency, 40/40 Creative.
Directed by Dave Klaiber, the spot is set to the 1965 hit, ‘Tired of Waiting for You’ by The Kinks and shows scenarios of people dealing with the frustration of waiting – a pregnant woman uncomfortably waiting for her baby to arrive, a young kid anxiously awaiting a text from his girlfriend, a beached boatie waiting for the tide to come in, and a shopper who realises she doesn’t have enough funds in her account to grab that on-sale, designer handbag – tha