(Bloomberg) Blackstone Inc. President Jon Gray told analysts last month that private credit is having a “golden moment” as fund managers take advantage of tighter credit after recent banking turmoil. Left unsaid was that a big push in Europe is proving an exception. Almost six months after starting a fund targeting the region’s wealthy, the firm’s figures show it’s amassed €240 million ($261 million) for the product through investor commitments and fund leverage which is designed to provide alternative financing for private equity buyout deals. It’s a paltry amount compared with the $12 billion raised for an equivalent US fund, dubbed BCRED, at the half-year point. Blackstone is attempting to unlock an estimated $50 trillion cash pile held by Europe’s affluent, a huge potential source of fees and growth for the private lending industry. Competitors with plans for similar funds are watching to see if the firm can crack a patchwork of European investors that typical
Blackstone Struggles to Sell Private Credit to Europe s Rich
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