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'Unhappy Hour': U.K. Pub Chains Adopt Surge Pricing for Pints

LONDON — A pint of beer might cost more during peak hours at some pubs owned by Britain’s largest pub company, which has in recent weeks adopted surge pricing. About 800 of the 4,000 pubs owned by the company, Stonegate Group, are either using “dynamic pricing,” in which prices rise at times of increased demand, or may use it in the future to help cope with higher costs for staffing and licensing requirements, Maureen Heffernan, a spokesperson for Stonegate, said Tues...
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Source: yahoo.com

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