Salesforce is touting a real-time upgrade to the customer data platform underlying many of its products, a move it says will allow enterprises to better personalise interactions with customers.
Salesforce is touting a real-time upgrade to the customer data platform underlying many of its products, a move it says will allow enterprises to better personalize interactions with customers.
Too much data, spread over too many places within the organization - a long-standing problem for business. But the magic is about to kick-in, argues Salesforce Chief Product Officer David Schmaier.
Salesforce Genie makes every part of the Customer 360 real time, so every business can deliver magical customer experiences Companies like Ford, L Oreal,.