Page 16 - David Shaffer News Today

Bob Born, a confectioner who brought the marshmallow candies known as Peeps to Easter baskets nationwide — and incidentally launched a pop cultur

Ira Bob Born died in his home in Conshohocken, Pennsylvania, on Sunday. He was known as the Father of Peeps for creating the machinery to automate the marshmallow process.

Pennsylvania confectioner worked out how to mass produce marshmallow Easter treat that now sells billions each year

By mechanizing and greatly expanding production, he made the gooey yellow chicks an Easter favorite and a pop-culture phenomenon.

Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make the marshmallow chicks, has died. He was 98. Borns father, Sam

Ira "Bob" Born, son of the founder of Just Born Quality Confections, the producer of Peeps, died Sunday at 98.

Ben Hasty/MediaNews Group/Reading Eagle via Getty Images(NEW YORK) -- Ira "Bob" Born, known lovingly as the "Father of Peeps," the famed marshmallow candies, has died at 98. Just Born Quality Confections announced Wednesday that Born, who was the son ...

(NEW YORK) -- Ira "Bob" Born, known lovingly as the "Father of Peeps," the famed marshmallow candies, has died at 98. Just Born Quality Confections announced We

Ben Hasty/MediaNews Group/Reading Eagle via Getty Images(NEW YORK) -- Ira "Bob" Born, known lovingly as the "Father of Peeps," the famed marshmallow candies,

The family business behind a staple of Easter baskets was founded by a onetime rabbinical student from Berdichev, Ukraine.