How will the gambling scandal impact Shohei Ohtani's brand?
Shohei Ohtani's name and image has been a powerful marketing force. Will the controversy around his ex-interpreter affect his brand potential going forward?
Source: latimes.com
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Inside The Super Bowl Of Marketing
Forget $7 million for a 30-second commercial. Here’s why brands at the big game in Las Vegas are spending millions that fans will never see.
Source: forbes.com
Will Wembanyama help Spurs escape small-market straitjacket?
The Spurs have been looking to attract fans, TV viewers and corporate sponsors in Austin, Mexico and the Rio Grande Valley. Wemby will make that easier.
Source: expressnews.com