they were also deceived. there are questions about who knew what when and now the advertisers are getting cold feet one of their main sponsors has said they will be ending their relationship with the show. the brand itself has been struggling for a while from over a million viewers to just over 700,000 now but it s still the go to for so many people who want a bit of daytime distraction. the prime minister rishi sunak clearly still valued the power of the brand to reach certain audiences when he appeared on the show last week. you ll no doubt have seen the stories, you may have read the rumours we won t be getting into that you may feel like two of your tv best friends have betrayed you. this morning, we re talking about this morning will you turn off? call 08085 909 693. find us on social media, or text 85058. and don t forget to include your name and where you re texting from.