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Made in India and resilience key themes in Republic Day ads Ambuja Cement s campaign School shows an aged school peon who believes in keeping the tradition of celebrating Republic Day alive.Premium 3 min read Share Via Read Full Story A variety of homegrown firms have highlighted their contribution to the country s growth through 72nd Republic Day campaigns this year, building on PM Narendra Modi s Make in India call and riding on the sentiment towards supporting local brands. Parle Products, the makers of Parle - G biscuits, released an integrated campaign titled Swadeshi that talks about the ‘Made in India, made by India’ concept and celebrates the country s heterogeneity while invoking a sense of solidarity. The campaign has been conceptualised by advertising agency Rediffusion.

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