What the process was like, what the topic is, where it came from. Guest it is just a term that i used many times when i was talking to women about the value of investing in themselves. And we think in terms, being a Small Business owner you think about Holding Equity in a business. You think about building equity in a whole. You think about building equity as you want to grow your nest egg and you are building equity in that but how often do you apply that yourself and to your resume . And about the equity that you are building for you. Because every skill that you develop in and acquire is adding to that. You know,all skills are transferable. Many times especially women they think that if they were successful in the volunteer world that its difficult to transition to the forprofit world or maybe they need to go back to zero. But they should look at lateral moves or step ups and not be thinking in terms of going back to square one area so we talk about how to utilize those skills and y