It is a political custom under governments of all stripes that they roll out a set of measures they call "New Year gifts" to the public at the end of each year.
Consumer spending during the Loy Krathong festival is projected to be the highest in five years, helped by the country's reopening to foreign visitors and the government's stimulus measures.
Central Retail Corporation (CRC), the retail arm of Central Group and the country's biggest mall operator, is upbeat on the high season growing its revenue as consumer purchasing power rebounds and greater numbers of foreign travellers visit Thailand.
HMD Global, the exclusive licensee for Nokia-branded smartphones and accessories, has launched a new smartphone model as the first eco-friendly handset in Thailand to catch a global trend.
Retail, tourism and construction stocks are likely to benefit from cabinet approval this week of 17 billion baht in spending to stimulate the economy, says Asia Plus Securities (ASPS).