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ONDC is a fair market value place: Experts

On 9 February, MMA India (Mobile Marketing India) and ONDC held an event ‘Digital Commerce Dialogues’ during which a panel voiced out how they perceive the ONDC network for their respective brands and the uncertainties they envision.

How brands can market efficiently in a data privacy-conscious world: Best Media Info

Best Media Info: Ravi Santhanam, Chief Marketing Officer, HDFC Bank; Surbhit Jain- Regional Product Marketing Head - APAC, Adobe Analytics and Adobe Experience spoke about the nuances of marketing in a privacy-preferr| Marketing News

How first-party data is a valuable asset that organisations should invest in and what does the future hold?

In one of the sessions ‘First-Party Data – The Value Lever for Digital Marketing’ conducted during MMA Impact India, The Future of Modern Marketing event yesterday, Deepak Bakshi of Accenture India, Dippak Khurana of Vserv, Anuj Kumar of Affle, Tejinder Gill of The Trade Desk India, spoke about how brands should go about harnessing first-party data to stay relevant in the days ahead

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