Industry body National Restaurant Association of India (NRAI) has now commissioned a study to gauge the impact on the industry in terms of closures and job losses. “Brands that had ten outlets are probably operating with five.
Synopsis
Premium restaurants from Masala Library to Mamagoto are tying up with hyperlocal delivery startups, such as Dunzo and Shadowfax, for food delivery at half the commission charged by Swiggy and Zomato.
ETtech
The direct-to-consumer channels allow restaurants to customise guest experiences and receive feedback directly from the customer.
New Delhi: Premium restaurants such as Social, Big Chill and Mamagoto among dozens of others have begun escalating direct-to-consumer food delivery as an alternate channel for some of their brands, circumventing Zomato and Swiggy for some percentage of their deliveries.
The brands are tying up with Dunzo, Delhivery and Shadowfax, among others, at less than half the cost of what Zomato or Swiggy charge, with savings on commission costs paid to aggregators being passed on to consumers as discounts.