Deion Effect News Today

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Deion Sanders is packing the stands and the coffers at the University of Colorado while attracting a celebrity guest list that rivals any awards show Hollywood has to offer. The green carpet that encircles the grass gridiron at Folsom Field might as well be red. Kevin Garnett, Terrell Owens and CC Sabathia were among the stars on the sideline before the Buffaloes hosted eighth-ranked USC on Saturday — and Coach Prime ran onto the field accompanied by rapper DaBaby.

Three weeks into the season, so much of what we thought we knew about college football is wrong.

We’re taking the arrival of Coach Prime on a 360 by looking at the excitement of new recruits, ticket and merchandise sales, national exposure for CU, why it’s a big deal and the outlook for the team.