Demand Research News Today

As part of The Drum’s Deep Dive, The Convergence of Media, we asked top marketers how they handle ad measurement in an ever-more fragmented world.

Russian Oil: "Indian refiners are broadly fond of Russian crude because the refining economics are highly favourable. If margins for cracking Russian Urals falters and cost of shipping were to surge, refiners would choose not to buy," Prasad K Panicker, chairperson & head of refinery at Nayara Energy, said during a panel discussion at the APPEC conference.