Demystifying affordability part three: Convenience, privacy and civil liberties
29th April 2021 | By Daniel O Boyle
In this three-part series, Sonny Cott – operations manager for affordability solutions provider BeBettor – explains one of the most important topics for gambling operators in 2021: affordability.
The previous article in the ‘Demystifying Affordability’ series focused on automation and how operators can implement a layered approach when addressing affordability. It clarified the distinction between initial automated affordability assessments, consisting of non-intrusive, frictionless checks and enhanced affordability assessments that require additional, sensitive information from the customer.
This final article of the series will consider affordability from the customer’s perspective. This means balancing what would be considered to be a convenient and justified way of assessing affordability at different stages in the customer journey and what could be
Demystifying affordability part two: An automated and layered approach
27th April 2021
| By Daniel O Boyle
In this three-part series, Sonny Cott – operations manager for affordability solutions provider BeBettor – explains one of the most important topics for gambling operators in 2021: affordability.
The first article of the ‘Demystifying Affordability’ series set the context for affordability in Great Britain. This piece will look at why it is important for operators to automate their affordability process and adopt a layered approach, while the next piece will look at some common concerns and misconceptions that exist around affordability.
The importance of automating affordability processes
In its guidance for remote operators during Covid-19, released in May 2020, the Gambling Commission reiterated its customer interaction process for operators to follow: ‘Identify, Interact and Evaluate’