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28-05-2021
Denmark’s Reinvent International Sales has lined up a slate of hot new dramas to showcase during C21’s Content Nordics On Demand. Sales and marketing director Helene Aurø talks through the titles and gives her take on how the market for Nordic drama is changing.
Nordic drama has earned itself a solid reputation on the international market, proving popular among countries ranging from the UK to Germany and from the US to Australia. And, according to Helene Aurø, sales and marketing director at Danish distributor Reinvent International Sales, demand for Nordic drama continues to rise.
“Demand for content, whether it’s new series from the Nordics or back catalogue, is very high at the moment and the competition is getting tougher, so we have several buyers for the same shows,” Aurø says.
The vast Arctic landscape sets the scene for Outlier, in which a young criminology student starts the hunt for a potential serial killer. Arne Berggren and Kristine Berg tell DQ about creating this Norwegian crime drama.
With the launch of services like Lovefilm and Netflix, films and television series were once delivered on DVD through the post with your morning mail. And for more than a decade, Amazon Prime Video has linked the latest blockbusters with free delivery on your shopping. Now, why not tune into the latest Nordic crime drama using your newspaper subscription?
When it debuted in Norway in December last year, eight-part drama Outlier was bundled into the subscriptions held by readers of around 80 local newspapers across the country owned by media company AMedia, being made available to view at varingen.no.